Add an innovative project involving insects.
Add three talented instructors: Diane Ullman, professor of entomology, UC Davis Department of Entomology and Nematology, and lecturers Gale Okumura and Morissa Rubin of the UC Davis Department of Design
Result: an art exhibition, “The World of Insects: Paper, Tile, Branding and Packaging.” to take place from 6 to 8 p.m., Wednesday, June 6 in the Environmental Horticulture courtyard, located near Walter A. Buehler Alumni and Visitors Center on Alumni Drive. The event is free and open to the public.
The students will display their branding and packaging of their product for edible insects, said Okumura. "The design students were to create a pattern from the assigned insect, as well as design a logo for their branding, which was then applied to their packaging and business system," she said. "The packaging had be appealing to the consumer and in some sense, change behavior of the audience to buy edible insects by having appealing graphics."
Rubin said the silkscreen prints "focus on illustrations of the insect and its key features (entomology students) or graphic patterns derived from significant markings or features of the insect. Additionally design students have developed an insect related product and its entire graphic identity."
Bottom line: Prepare to enter an amazing world you may not have seen before--the incredible world of insects, coupled with innovative marketing and designs.
And maybe, just maybe, you'll add crickets to your diet?
If you haven't already?
Author - Communications specialist
Graphic design examples by UC Davis student Emily Liu comprise her business system revolving around crickets: "Chirpies."
Silkscreen work hanging on a wire. It will be displayed June 6 at an art exhibit from 6 to 8 p.m. in the Environmental Horticulture courtyard.
Demonstrating the silkscreen process are Gale Okumura (back) and Diane Ullman, partially seen.